NBC News App: Bringing Everything You Need to Your Mobile Phone

NBC News app provides its audience the ability to connect to any type of news relevant to their lives.  Whether it is sports, entertainment, business, or politics, the NBC news app enables the user to get their news on the fly.  Through articles, video, and images, this app provides everything an online website would provide, but on a portable device.  

One really cool interactive feature is its opening news wheel.  Instead of having the normal bar across the top breaking up news categories, it has a spinning wheel that makes it easy to navigate.  Once you are in each individual category, there is a nice, easy to read, list of articles displaying both the title and a small image to engage the reader into that particular piece.  

To engage more with its users, the NBC News App enables you to customize your app to your liking.  It enables you to have breaking news alerts so you get up to date news coverage whenever it happens. You are able to sign in using social media websites such as Facebook and Twitter to share information with friends and family.  Along the lines of display, you are able to choose your own color schema such as white on black or black on white.  A new feature that they have that many apps do not provide is called Instapaper.  Instapaper enables you to save articles for later reading whether you are connected to internet or not.  This is crucial for reading on subway systems, especially in a suburban area like Washington DC where you lose service due to going underground all of the time on the metro.  

While most news apps have their basic news with articles and short media clips, the NBC news app provides something that sets it apart from all other apps.  It enables you to view their top shows on tv through your phone.  Shows such as the Today show, Dateline NBC and the Nightly News are all available at the touch of your phone. The only problem that I have with this is this is that it cuts up the show into into segments and not a full show due to the fact that you can only hold so much video on one upload.  This makes it annoying to keep going back and forth to see a whole show.  

Overall, this is the best news app that I have seen out on the market.  Seeing that it has a review rating of 4.5/5 on the user ratings on the iTunes store, NBC obviously connects to their audience in an efficient and entertaining way that keeps them coming back.